Update: In November 2018, 满帆’s Internet Marketing programs were updated 和 are now 数字营销 Bachelor’s, 数字营销 Master’s, 数字营销 Certificate.

Temitayo "Temi" Osinubi 和 Michelle Bassett 有任务在身. After graduating from the Internet Marketing bachelor's 和 Internet Marketing master's 2015年和2013年的项目, 分别, they began to notice that many of their clients, specifically small business owners, were unsure of how internet marketing worked 和 had therefore been taken advantage of.

"We are proponents of ethical digital marketing, a lot of that starts with education," said Temi.

Both Temi 和 Michelle had separately dabbled in the ways of self-taught internet marketing in the mid-2000's, but they kept hitting a wall. "We were fundamentally weak 和 didn't know what the finish line looked like," said Temi. "We found ourselves in situations where we were basically hoarding marketing course information because you always hear about how quickly things change in the industry 和 you have to keep learning."

One of the most common misconceptions, 首先也是最重要的, is that once you graduate with a degree in internet marketing all of the information becomes obsolete. "Tactics come 和 go, but business principles stay the same. That's the value that 满帆 brought to us, because we finally had a place we could trust to tell us what the fundamental principles of internet marketing were,特米解释道。. "Until we came to 满帆 we didn't have the finish line in sight."

The pair connected in 2014 through a private 满帆 internet marketing 脸谱网 group, after realizing they had the same passion 和 goals for this industry decided to start their own digital marketing agency, 数字营销 Advisers. The full-service digital marketing agency covers everything from 搜索引擎优化 to 电子邮件营销.

"We want to focus on cleaning up the industry because there are so many scam artists out there,米歇尔说.

凭借多年的经验, tb级的信息, multiple degrees between them, Temi 和 Michelle looked to the next step in their careers: writing a book to compile everything they've learned.

除了流行语 won't teach you everything you need to know about internet marketing, but "you will get a few good nuggets out of the deal,米歇尔说。. "I would like you to walk away learning how to 'take things with a grain of salt,' but unlike other marketing books, I'm going to teach you what 'salt' is.“继续前进, the pair is looking to release a course based off of their book 和 are also considering a book tour.

When asked how other students or grads could make their mark on the industry, Michelle's advice is simple.

“去做吧。. You've already spent the time 和 money investing in yourself on this level. What you know is unique to you, you need to learn how to leverage it."