For Brandie Green, finding a career that she loved meant coming to 满帆. The Orlando native earned her bachelor’s degree in Legal Studies from the University of Central Florida, but she struggled to find legal work that she was passionate about after graduation. 幸运的是，满帆 娱乐业务 和网络营销(现称为 数字营销) master’s programs helped her switch careers and find a fulfilling role as a Google Analytics Specialist at Boston Scientific, 全球医疗器械组织.

Brandie chose to pursue both the 娱乐业务 master’s degree and the Internet Marketing master’s degree because she wanted a well-rounded education that would give her a holistic perspective on marketing.

“[The Internet Marketing master’s] program was basically my foundation to understanding marketing in the digital world on a deeper level,Brandie说. “在满帆的工作教会了我更多关于分析的知识. It taught me more about how you create campaigns from start to finish and working out a digital marketing plan as a whole… I'm able to understand how all the different parts play into the broader picture. I'm not a siloed resource that doesn't understand how things work. 这对我很有利.”

Her understanding of the interplay between various parts of digital marketing strategies helped Brandie find contract roles at companies like Spirit Airlines and Newell Brands. She landed her current role as a Google Analytics Specialist at Boston Scientific in 2020.

今天, Brandie oversees the implementation and maintenance of Boston Scientific’s web analytics, which span over 100 websites in multiple countries and languages. She launches and deploys analytics tools to help the company track user interactions on their sites and monitor the performance of their digital marketing campaigns. Brandie also works with colleagues on the development, 安全, and IT teams to fix any snags that arise in the company’s analytics tools, and she coaches and educates other teams to show them how analytics plays into their roles. She’s also the designated subject matter expert for Boston Scientific’s transition to Google Analytics 4, 这是谷歌分析服务的最新版本.

Brandie’s efforts at Boston Scientific have already earned her some accolades: She was nominated for the company’s 2021 Corporate Marketing and Market Access Collaboration and 2021 Corporate Marketing and Market Access Standing Ovation awards.

“[The awards] recognize individuals who've had a significant contribution to the organization within that past year... I was recognized for doing things like improving our process and our overall way that we work, 改善实施, 简化了很多事情. One of them was for the migration to Google Analytics 4 because all that stuff impacts the entire global organization,她说。.

Getting nominated for corporate awards is great recognition for Brandie, but doing work that she loves in a positive environment is what she’s most grateful for.

“当我去满帆时，我最大的事情是, I didn't want to be in a position where I was taking on a career that I don't like… I'm doing something that I like to do and it's in an atmosphere that speaks to what my values are as a person. That's biggest thing that I like [about my job],她说。.